Product Marketing – Dominate it!
You want to OWN your market space and expand into new ones, leaving competing products in the dust. We can help you decide what markets to pursue, what to say to the decision makers in those markets and how to leapfrog your competition.
Partner Marketing – Seize it!
Every day, someone woos your best channel partner. And maybe you have an eye on someone else’s best partner. We can ensure you have the best partners who don’t just like you, but are truly married to you — and produce for you.
Corporate Marketing – Shout it!
The way people buy continues to change. We help you meet your customers where they are — both online and off-line. We help you define your message and get it across to influence their buying decision in highly impactful ways.
Featured Blog posts
- Five Tips for Using LinkedIn Groups Effectively
Posted by: Crimson Consulting
Are you taking advantage of LinkedIn Groups? We recently ran across an article that gives these helpful 5 tips for doing so effectively.- Don’t be a party crasher
- Don’t join too many groups
- Use the “Share” feature to post to multiple groups
- Join groups for your target market
- Ask questions systematically: polls
Read “Join the LinkedIn Party: Five Tips for Using LinkedIn Groups Effectively” in it’s entirety here.
- 4 Reasons Why Google+ is a Killer B2B Social Media Platform
- 5 Steps to Humanize Your Brand
Posted by: Crimson Consulting
Humanizing your brand builds brand/customer loyalty by allowing you to create an emotional connection with your customers.We recently ran across an article with these 5 steps to help guide you in the process:
- Have a plan
- Know thyself
- Create brand ambassadors and evangelists
- Don’t forget your netiquette
- Hire for humanization
Check out the article in it’s entirety here.
