Product Marketing – Dominate it!
You want to OWN your market space and expand into new ones, leaving competing products in the dust. We can help you decide what markets to pursue, what to say to the decision makers in those markets and how to leapfrog your competition.
Partner Marketing – Seize it!
Every day, someone woos your best channel partner. And maybe you have an eye on someone else’s best partner. We can ensure you have the best partners who don’t just like you, but are truly married to you — and produce for you.
Corporate Marketing – Shout it!
The way people buy continues to change. We help you meet your customers where they are — both online and off-line. We help you define your message and get it across to influence their buying decision in highly impactful ways.
Featured Blog posts
- Five Tips for Using LinkedIn Groups Effectively
Posted by: Crimson Consulting
- Don’t be a party crasher
- Don’t join too many groups
- Use the “Share” feature to post to multiple groups
- Join groups for your target market
- Ask questions systematically: polls
Read “Join the LinkedIn Party: Five Tips for Using LinkedIn Groups Effectively” in it’s entirety here.
- 4 Reasons Why Google+ is a Killer B2B Social Media Platform
Posted by: Glenn Gow
My following post was recently featured on Social Media B2B:
Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Why? Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn. But you know what? Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Read more
- 5 Steps to Humanize Your Brand
We recently ran across an article with these 5 steps to help guide you in the process:
- Have a plan
- Know thyself
- Create brand ambassadors and evangelists
- Don’t forget your netiquette
- Hire for humanization
Check out the article in it’s entirety here.