Past Resources and Publications

Review our older publications:

• Channels and Partners
• Products and Markets
• Interactive
• Lead Management

Channels and Partners

Study Crimson and Ziff Davis Explain the Changing State of the Channel
In a recent "State of the Channel" survey conducted by Ziff Davis and Crimson Consulting we identified and analyzed a number of key trends in the Solution Provider and VAR communities. In this study, we identified emerging trends from the growth in services versus resale revenue, to key areas of importance for vendor support. By Crimson Consulting's Dylan Charles and Allan Adler.

Article Where Did All the VARs go?
The shift by solution providers away from traditional reseller roles towards a services-centric strategy has reached a critical point. By Crimson's Dylan Charles.

  Webcast Best Practices in Solution Selling: Driving Scale and ROI
A revolution is taking place in the way best-in-class solutions and leverage their channel partners to drive scale and ROI.

Podcast "Making the Most of Marketing"
Podcast by Crimson's Allan Adler with Changing Channel's Michael Vizard

Article Five Predictions for 2008
Looking into 2008, Crimson Consulting has prepared five major predictions based on data from a study of solution providers conducted with Ziff Davis Enterprise last summer and other market observations. By Crimson Engagement Partner Allan Adler.

Products and Markets

   Webcast ROI: 7 Steps to Making It Work for You
During this webcast, Crimson Partners, Rick Sklarin and Dylan Charles discuss why most approaches to ROI-based selling don't work, and provide a seven step process to make it work in your company.

White Paper The Solaris™ 10 Advantage:
Understanding the Real Cost of Ownership of Red Hat® Enterprise Linux®

Interactive

Podcast "Best Practices for Social Media Marketing" with RSS Ray
Crimson's Karen O'Brien provides an overview on how to get started with social media marketing, common mistakes, tips for experienced social media marketers and how to engage high-level influencers through social media.

Podcast "Keys to a Successful Social Media Strategy "
Brought to you by wsRadio and Online Market World Radio. A lot of marketers added social media to the marketing mix in 2007 but not all programs were successful. Karen O'Brien explains what marketers are doing right and wrong, and what you should be doing in 2008.

Podcast "Web Design from a Usability Perspective" Listen to Rich Julius' interview by RSS Ray from the Online Market World show and learn how to optimize your web design for your customers.

Podcast "Out with the old in with the new, social media marketing paradigm"
Brought to you by the Marketing Edge. Karen O’Brien describes a new way for marketers to evaluate the customer landscape in the Web 2.0 world.

Lead Management

Nothing old yet! Check the Insight page for current publications.

Questions or comments? Please contact us at info@crimson-consulting.com