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Even with SEO best practices “Marketing a crappy product doesn’t do well” says Neil Patel, Pronet Advertising

Posted by
James Lim on 07/16/07 at 03:52 PM under "Opportunity Analysis","Interactive Services"

  • WHAT IS IT? Jeremiah Owyang recently posted a great Podtech interview with Neil Patel of Pronet Advertising about the power and mistakes of using search engine optimization (SEO) for your website.
  • BOTTOM LINE: I think Neil says it best when he says, ‘Marketing a crappy product doesn’t do well’. Can’t be any more simpler or true. Many times, people are looking to Web 2.0 marketing as a pill to cure their sales problems. The reality is that you must have a great product in order to produce great marketing. It’s best to start with the basics of making your product or service one that people will tell friends about before relying upon Web 2.0 to generate that spike in sales.

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