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Bob Atkins - Partner
Bob Atkins is a former Vice President at Mercer Management Consulting and has a 15-year track record consulting to Fortune 500 clients on business strategy, sales, marketing and organizational design, with particular emphasis in the communications, information and entertainment (CIE) industry. He has founded start-ups, led a turnaround and played critical roles in financing major deals and venture rounds. Atkins started his consulting career with Mercer Management Consulting (now Oliver Wyman), a leading global provider of consulting, outsourcing and investment services. At Mercer, he managed the firm’s $28M North American CIE group and provided expertise across general strategy, sales, channels and marketing effectiveness in the CIE industries. Specific accomplishments included developing and leading the company’s sales force and channel practice, helping a client grow from $100M to over $1.0B during a ten year relationship, and growing a strategic account into the largest and most profitable in company history. After leaving Mercer and prior to becoming a partner with Crimson, Bob founded Gray Associates, Inc., a Concord, MA-based consulting firm specializing in business strategy, sales and marketing. At Gray, he led work a major Yellow Pages provider to develop their growth strategy and investor presentations that led to the $7.0 billion sale of the company. In addition, Bob led the successful restructuring of the leader in enterprise voice communications systems’ North American sales organization. Bob received his BA (magna cum laude) from Harvard College and his MBA (with Honors) from Harvard Business School. In his spare time, Bob enjoys spending time with his family, watching his boys play college lacrosse, and saltwater flycasting for stripers in the waters off Boston and Nantucket. |
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