Closed Loop Campaign Analysis

Campaign analysis is not a one-time event, but an integrated, on-going activity that allows you to make dynamic adjustments and to demonstrate results.

Crimson helps our clients optimize their campaign analysis by providing executive dashboards and cross functional reporting on:

Marketing:
Is your technology effective at converting leads? What are the top lead sources? Is the process working smoothly? Crimson's analysis tools can ensure that your marketing effectiveness is documented in a timely manner.
Lead Metrics:
What offers are generating the most leads? Are they quality opportunities? Are all your channels responding effectively? Once the leads are in your pipeline, Crimson can help you identify the most qualified opportunities.
Campaign Opportunity:
How did each campaign feed your pipeline and sales funnel? What was the value of the campaign? What is the bottom line revenue you achieved? Crimson's in-depth analysis will demonstrate the real bottom-line impact of your campaigns in a way that will resonate with all levels of management.

Recent Work and Case Studies

Effective Lead Management Campaign to Drive Revenue

Facing declining revenue from a historically significant channel business, the world’s second largest computer manufacturer sought significant new enterprise revenues without hiring expensive direct outside sales reps.

CHALLENGES

Decreasing channel revenue from enterprise segments due to leakage into growing Retail channels

Develop a program which targets end users directly, but integrates channel partners into process

Gain trust and commitment from channel by sending only qualified opportunities to channel partners

Generate incremental revenue, and track (daily) results of lead, qualification and sales processes

SOLUTIONS

Developed a program which targets end users directly, but includes channel partners in fulfillment

Designed and implemented a closed loop lead generation system to generate, execute, qualify and measure results

Rationalized a segmentation strategy and leveraged an existing prospect contact database

Created a compelling offer, campaign messaging, and launched the e-marketing campaign

Implemented an end-to-end lead qualification and fulfillment process leveraging internal resources

Automated a daily results dashboard to show results of each lead and opportunity stage and conversion

RESULTS

Expecting only 100 leads, customer was blown away that over 6000 qualified leads participated in program

Directly measureable $60 Million of incremental pipeline was generated from this program

Within the first 2 quarters, we directly measured $15 Million in incremental sales from this program

According to the executive “for the first time, Marketing and Sales are actually aligned”

Innovative Online Marketing Campaign to Improve Partner Revenue

Crimson was tasked with transforming the way a leading IT infrastructure company serviced their SMB and mid-market customers. Crimson developed an online strategy and created an online tool to facilitate management and delivery of marketing campaigns, more effectively reaching their audiences. As a result of our work and the tools we delivered, the company experienced significant improvements in customer satisfaction and increased customer engagement.