Campaign Management

Effective campaigns are innovative, compelling and designed with results in mind.

Crimson provides world-class marketing campaign work:

Design:
Is your target audience well-defined? Is your offer compelling for your audience? Have you clearly defined your goals? Crimson has helped our clients define innovative campiagns that will appeal to their audiences and incite them to action.
Automation and Integration:
What tools do you have to work with? Are you looking for the correct vendor to optimize your processes? Are you taking advantage of all that your vendors can provide? Crimson can ensure your campaigns are more easily automated and repeatable and are fully integrated with your new and existing vendors.
Execution:
Are your campaigns set up for easy measurement? Are your materials and landing pages tightly integrated with your message? Are you really reaping the power of all of your web properties? Crimson has deep expertise in flawless execution of even the most complex lead generation campaigns, delivering real results.

Recent Work and Case Studies

Effective Lead Management Campaign to Drive Revenue

Facing declining revenue from a historically significant channel business, the world’s second largest computer manufacturer sought significant new enterprise revenues without hiring expensive direct outside sales reps.

CHALLENGES

Decreasing channel revenue from enterprise segments due to leakage into growing Retail channels

Develop a program which targets end users directly, but integrates channel partners into process

Gain trust and commitment from channel by sending only qualified opportunities to channel partners

Generate incremental revenue, and track (daily) results of lead, qualification and sales processes

SOLUTIONS

Developed a program which targets end users directly, but includes channel partners in fulfillment

Designed and implemented a closed loop lead generation system to generate, execute, qualify and measure results

Rationalized a segmentation strategy and leveraged an existing prospect contact database

Created a compelling offer, campaign messaging, and launched the e-marketing campaign

Implemented an end-to-end lead qualification and fulfillment process leveraging internal resources

Automated a daily results dashboard to show results of each lead and opportunity stage and conversion

RESULTS

Expecting only 100 leads, customer was blown away that over 6000 qualified leads participated in program

Directly measureable $60 Million of incremental pipeline was generated from this program

Within the first 2 quarters, we directly measured $15 Million in incremental sales from this program

According to the executive “for the first time, Marketing and Sales are actually aligned”

Innovative Online Marketing Campaign to Improve Partner Revenue

Crimson was tasked with transforming the way a leading IT infrastructure company serviced their SMB and mid-market customers. Crimson developed an online strategy and created an online tool to facilitate management and delivery of marketing campaigns, more effectively reaching their audiences. As a result of our work and the tools we delivered, the company experienced significant improvements in customer satisfaction and increased customer engagement.