back to Consulting Opportunities

#4075 Product Management and Marketing Consultant - Consumer Products

As part of Crimson Operations and Execution Services, Consultant needed to lead new product management & marketing plan, MRD creation, and ‘go-to-market’ program development efforts, for security software offering targeting Mac Consumer audience. Lead effort for product development through launch including go-to-market planning, positioning, messaging, sales tools, collateral, and competitive analysis across all consumer products. Consultant will assist in all areas of product management including, but not limited to: segmentation, identification of target buyers, product requirement definition, buyer needs and buying dynamics, market identification, solution marketing messaging, positioning, marketing communications and sales model/program development.

Responsibilities include but will not be limited to:

• Product launch planning, coordination of all launch activities, and guidance to cross-functional product launch teams
• Coordinate the development of high impact sales tools such as white papers, presentations, product demos
• Develop key sales and channel training materials covering industry trends, product value proposition, and competitive position
• Assist with the design, development and testing of product packaging and collateral
• Create business cases and strategies for new products, markets, countries
• Assist in driving overall go-to-market strategy, planning and execution for the consumer product line

MUST HAVE:

• 5+ years of experience in a product management role focused on managing consumer products for Mac environment
• Recent experience managing software product developed for Mac environment
• Experience developing MRDs and PRDs for security software
• Solid presentation development and delivery experience to internal and external audiences
• Demonstrated experience in performing competitive analysis, understanding and defining business strategy, and researching consumer needs
• Extensive experience driving tactical marketing activities in support of new product launch

STRONGLY PREFER:

• Experience marketing security software products
• Experience leveraging social media and integrated marketing campaigns to support product marketing activities
• Experience leading cross functional meetings that include Operations, Engineering, Program Management, and Marketing Communications
• Ability to work independently on a fast-moving marketing team and proactively come up with solutions to problems

Location: South Bay , (on-site)
Duration: 4-6 months, (full-time)

INTERESTED? Please send your resume to Crimson Projects AND indicate how your experience relates to each of the “Must Have” and "Strongly Prefer" categories.