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#4229 Product Marketing Expert – SaaS

As part of Crimson’s Products and Markets Service, Consultant needed to create a Product Marketing function within a company currently selling software via enterprise licenses and switching to SaaS.

Responsibilities include but will not be limited to:

• Assist in driving overall go-to-market strategy, planning and execution for the new solution
• Complete market segmentation and value proposition development
• Product launch planning, coordination of all launch activities, and implementation of launch
• Develop high impact sales tools such as white papers, presentations, product demos, etc.
• Assess and measure the impact of campaigns and product offerings

MUST HAVE:

• 7+ years of experience in a product marketing role with most of that time focused on marketing SaaS solutions
• Strategy experience in market segmentation and value proposition development
• Significant experience with product launch strategy and tactics
• Experience using online analytics to understand user intent (in order to evaluate current and future product offerings)
• Experience developing market-facing content (writing)

STRONGLY PREFER:

• An understanding of the online information business
• Technical degree
• MBA

Location: South Bay, (on-site)
Duration: 4-6 months, (full-time), could evolve into a permanent position

INTERESTED? Please send your resume to Crimson Projects AND indicate how your experience relates to each of the “Must Have” and "Strongly Prefer" categories.