Crimson Consulting: Channel and Alliance Strategy

We start by identifying potential channel and alliance partners with discrete influence over both the customer acquisition process and the solution definition process. We then create templates and tools to identify key partner selection criteria, enabling rapid and effective partner prioritization. Finally, we employ specific process definitions, tools and information sources for managing partners and communicating with them in an effective way.

Crimson Thought Leadership on Channel and Alliance Strategy

Study: State of the Channel by Dylan Charles and Allan Adler
Blog post : Intel Plans Channel Marketing Logistics Enhancements by Allan Adler

Defined Enterprise Solution Partner Strategy

Crimson collaborated with key executive sponsors from the Product Group, Business Development, and the Partner Sales Organization to define an enterprise solution partner strategy for our client’s emerging technology solutions. This project involved the development of our client’s overarching enterprise partner strategy involving SIs, VARs, ISVs/IHVs and proposed top-level key-performance indicators for partners based upon industry best practices. The outcome of this work was a comprehensive enterprise partner ecosystem framework upon which our client can build partner programs in order to drive immediate and long-term revenues.