Contact Us - Phone: 650 960 3600  |  Fax: 650 960 3737  |  info@crimson-consulting.com
ABOUT

............................................

SERVICES

............................................

Channels and Partners
Products and Markets
Interactive
Lead Management and Demand Generation
CASE STUDIES

............................................

INSIGHT

............................................

CAREER CENTER

............................................

BLOG

............................................


Community Services

Building vibrant online communities to effectively engage with your partners and customers is key to your company’s success. Crimson has the expertise to create the strategy and implementation you need to plan, deploy, manage and grow your community.

At Crimson, we are currently helping our clients to:

  • Create and optimize partner communities to enable vendors to more effectively partner online
  • Develop community strategy to attract and engage users and extend content
  • Create community marketing programs and campaigns to drive marketing objectives and generate new opportunities

Recent Work and Case Studies

Recent Case Studies

Global Web and Community Strategy

Partner Portal and Catalog for Use with Mobile Devices

Community and Social Media Strategy

Online Community Design and Strategy

Global Web and Community Strategy

Along with an agency partner, Crimson developed the global site and community strategy for a leading cable soap opera. The goal was to leverage the large and thriving fan base and extend their fan's participation across a diverse set of social media offerings (community, video portal, and wiki). It was also important to maintain their existing and well-recognized brand identity through the creation of a cohesive and consistent user experience across sites.

CHALLENGES

  • Establish common business and marketing goals for the client's web properties and community
  • Create a smooth network of experiences that would support the brand identity
  • Extend user participation to encourage content generation and ownership for the community
  • Enable users to access, view and share best-in-class content in an accessible and easy-to-use manner

SOLUTIONS

  • Built a robust, active community that was integrated into an immersive entertainment experience
  • Enabled two-way communication with customers and allowed customers to create their own content including items such as video, photos and blogs
  • Integrated commerce opportunities into the site
  • Created audience segmentation, personas, competitive analysis, business and functional requirements, information architecture, community strategy, revenue and marketing strategy

RESULTS

  • A scaleable infrastructure was established that will allow our client to continue adding programs to their social marketing initiatives without fragmenting the brand

Partner Portal and Catalog for Use with Mobile Devices

Our client wanted to develop a new partner portal that would provide a comprehensive catalogue of key solutions partners. The portal would allow customers to identify service providers, and would allow our client's resellers to identify other complementary solution-providers to create whole product solutions. It would also allow our client's partner managers to more effectively engage with their channels.

CHALLENGES

  • Our client wanted to promote their growing partner portfolio to customers using a self-profiling model
  • Partners and sales teams needed to more effectively engage with each other
  • There was no comprehensive information portal for partners to identify one another or exchange information on key areas of focus

SOLUTIONS

  • Crimson built a cost-effective portal solution that includes a mobile front-end (for devices such as the iPhone and Blackberry), allowing partners and managers access to the partner catalogue while away from their laptops
  • The portal also features a back-end control panel for managing partners, as well as mechanisms for registration notification, approval workflow, and a mobile version of the partner catalog

RESULTS

  • Crimson completed the portal design and launch within six weeks by leveraging our portal rapid development technology
  • The client saw increased engagement with their customer base, resulting in higher levels of customer satisfaction

Community and Social Media Strategy

Along with an Agency and PR partner, Crimson developed the community strategy and social marketing campaigns for an artificial intelligence product in an emerging product category for “Life Forms” .The goal was to introduce the product as a “companion” not a toy, create a buzz among new audiences and encourage continued interest and engagement with early adopters via a new online community and other forms of viral marketing.

CHALLENGES

  • Create avenues to keep the product's early adopter/fan base interested and engaged in dialog with our client
  • Create a ground swell of buzz around the product launch
  • Generate online sales

SOLUTIONS

  • Created viral campaigns offering early adopters in the community the opportunity to purchase two products each from the first product shipment
  • Implemented content sharing tactics around the “Inventor’s Journal” webisodes which were virally distributed on social networks and widely discussed on robotics and product fan forums
  • Developed the community strategy and moderation guidelines for the client's new online community, including moderation services
  • Provided on-going consulting and strategic recommendations for community and web site expansion/evolution

RESULTS

  • The new product's pre-orders sold out in three days after the launch of the “First Hatch” program
  • Client has an active, vibrant community full of advocates
  • Client was written up in OneUpWeb’s article: “Secrets of Social Marketing Success: How Hot Holiday Products are Being Marketed Online” and profiled as an example of social marketing excellence

Online Community Design and Strategy

Along with an agency partner, Crimson developed the strategy for a broadband entertainment portal for a leading mobile broadband and DSL provider's 5 million DSL customers. The goal was to provide a showcase for our client's "best in broadband" content and enable immediate purchase of key content. In addition, our client wanted to build an active community to establish ongoing, two-way communication with their users and customers.

CHALLENGES

  • Cross sell and up sell our client's exclusive content, value-added services and products
  • The site must be revenue-generating
  • Help our client build a relationship with their DSL customers
  • Enable users to share the best-in-class content across a wide variety of genres spanning music, TV, movies, user-generated video, games, sports and lifestyle

SOLUTIONS

  • Addressed a wide variety of segment needs
  • Built a robust, active community that was integrated into an immersive entertainment experience
  • Enabled two-way communication with customers and allow customers to create their own content including video, photos, blogs
  • Integrated commerce opportunities into the site
  • Created audience segmentation, personas, competitive analysis, business and functional requirements, information architecture, content strategy, community strategy, revenue strategy, marketing strategy

RESULTS

  • The resulting site is now a successful community platform across all of our client's web properties
  • Received a "Webby Award" for a client microsite within the portal

For more information on Crimson, please email info@crimson-consulting.com.

[    HOME   |    ABOUT   |    SERVICES   |    CASE STUDIES   |    INSIGHT   |    CAREER CENTER   |    PRIVACY   |    CONTACT US    ]   Bookmark and Share