It’s 2008 - Do you know what your Channel is doing?

A recent state of the Channel survey conducted by Ziff Davis and Crimson Consulting can help you find out. Click here to receive a free copy of our findings.

About the Crimson/Ziff Davis Study:

Crimson identified and analyzed a number of key trends in the Solution Provider and VAR communities. In this study, we identified emerging trends from the growth in services versus resale revenue, to key areas of importance for vendor support.

Key questions that this study can help you answer include:

• What portion of your Channel’s business is coming from services versus resale? What is changing? Is the term VAR still applicable?
• How are Solution Providers and VAR’s focusing their marketing efforts and how can you help them reach their goals more efficiently?
• How can you easily add value to Solution Providers and VARs and where do they most need support?
• What does the Channel think about existing vendor channel programs? How can you make them more effective?

Immediate access to the study is free – by clicking here, and filling out a 3-line form, you will be immediately routed to the download page.

Once you have read the study, please contact us and let us help you tailor your programs to meet the changing face of the VAR and Service Provider community.

Other Crimson articles and papers on the improving your VAR and Service Provider business models:

• Contributed Article: How to Scale: Solution Selling With Your Channels. Published by Marketingprofs
• Article: The New Solution-Selling Paradigm. Instead of pushing programs from the top down, vendors need to dovetail with the channel's go-to-market approach and build programs from the ground up... cooperatively.
• Article: Improving Alliance Marketing. An overview of eight best practices for joint marketing and managing alliances.
• Podcast: "Making the Most of Marketing" By Crimson Partner Allan Adler with Changing Channel's Michael Vizard
• Webcast: Best Practices in Solution Selling: Driving Scale and ROI. A revolution is taking place in the way best-in-class solutions and leverage their channel partners to drive scale and ROI.
• Read Crimson's blog "Achieve Market Leadership" for more tips on channel strategy including:
  • Value Added Distribution – The Magic Bullet in Tech Vendor’s Channel Strategy? - by Allan Adler
  • Gaining Great Share of Mind and Wallet with your Solution Providers: Leveraging the Alignment Model - by Allan Adler