Karen O’Brien - Partner

As a Partner heading up Crimson’s Interactive Strategy efforts, Karen brings together business objectives, technology and user experience to deliver effective and high-value global web programs. Karen has more than 15 years of sales and marketing experience at the corporate and agency level, a decade of that experience in e-business strategy and execution. She’s worked with a wide diversity of clients, from rock bands and consumer-products and media companies to Fortune 500 technology companies.

Her flexible, creative approach to meeting clients’ needs has benefited leading companies including Cisco, Deutsche Bank, Eastman Kodak, HP, Microsoft, Nortel, Seagate, Sun, Symantec, Verizon, Verio/NTT, Visa International, Woolworths, Yamaha, Disney and ABC.

Before joining Crimson, Karen was Director of e-Business Strategy Consulting for Grant Thornton/Hitachi Consulting, where she helped establish the San Francisco practice. She also co-founded Roundpeg, an interactive solutions provider where she served as VP – Sales & Marketing, and has been a Guest Professor of eBusiness and High-Tech Entrepreneurship at the University of Ottawa’s executive-MBA program in Hong Kong.

In 2007 Karen won the American Marketing Association's Thought Leadership Award for cutting edge marketing thinking. A former Canadian (and an Irish citizen), Karen lives in Marin County, California. When Karen isn’t surfing the web or blogging about Web 2.0, she enjoys traveling internationally.

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