Most of the articles available for download from this page require

If you are interested in receiving new articles as we complete them, please email us.

Improving Alliance Marketing

Crimson recently conducted extensive research into best practices in alliances and joint marketing. Based on this research, we uncovered eight best practices for managing alliances and for joint marketing. An article resulting from this work can be found at this link.

Gaining Competitive Advantage

One of the greatest challenges facing a company is attempting to win against a market leader. Read the article Gaining Competitive Advantage - How companies win against market leaders

Why ROI doesn’t work

Many companies use ROI in their sales process, but few do it well. Learn how to make it work in Why ROI Doesn’t Work. You can also download an example of an effective, elegant ROI tool.

Boosting the Bottom Line with Mid-Tier Systems Integrators

Your target has moved

The decision-making process for technology has changed. Learn how you can leverage these changes to your advantage.

TCO tools for BEA

For BEA, Crimson developed three case studies describing different application scenarios that are available for download:

• Enterprise Data Unification case study
• Enterprise Performance/Reporting System case study
• Large-scale CRM System case study 

In addition, Crimson developed one other document available for download, a TCO whitepaper to set the stage with the prospect for an economic justification discussion. 

Other Articles, Studies and Whitepapers

• See how Business Objects TCO compares to Cognos
• Boosting the Bottom Line with Mid-Tier Systems Integrators
• See how Sun’s Java System Message Queue compares to IBM’s WebSphere MQ products
• See how the combination of BEA and HP has a lower TCO than IBM’s WebSphere on IBM systems
• See the economic benefits of standardizing on a specific platform (for Business Objects)
• Crimson Enterprise Application Feature Comparison