Marketing Leader

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Crimson Consulting offers just the right mix for a Marketing Leader:

• Work directly for our CEO
• Lead all of marketing, from strategy development to Web 2.0 marketing tactics
• Be a key player in a our rapidly growing, profitable company
• Locate wherever you like, work the hours that work for you

Who you are:
You're a passionate, creative, experienced marketing professional looking for the right mix of an ideal working environment, an opportunity to show your varied marketing skills and talents, and a place where you can make a difference--at Crimson Consulting.

Who we are:
We are a fast-growing profitable, private consulting company-- named in the Top 20 Silicon Valley Fastest Growing Private Companies. We are a management consulting firm specializing in marketing. We provide services to some of the most successful companies in the world, including Adobe, BEA, Cisco, HP, IBM, Intel, Microsoft, Oracle, SAP, Seagate, Symantec, and Verizon.

What we want and have to offer…and what you want and have to offer…equals just the right mix:
You’ll bring your professional marketing leadership, energy, and experience to a company that offers you an entrepreneurial environment, yet gives you flexibility to grow. We can also meet your work-life balance needs—you can work wherever (and whenever) you like in North America.

We'll give you the opportunity to use your range of skills from strategy development to execution, from product/services development to sales support. You will own and drive all marketing for Crimson, with input from the CEO and Partners.

Must Have skills are:

• 7 plus years of marketing experience across multiple marketing areas (see below for details)
• Ability to develop and implement an online marketing strategy and provide a hands-on marketing focus
• Ability and experience to lead the in-house marketing team as well as support the partners, clients and consultants.
• A deep understanding of our core target market – large technology firms and the needs of their marketing executives

Strongly Prefer skills are:

• Experience running marketing for a professional services firm
• Experience working in marketing for a technology vendor
• Expertise in Salesforce.com
• MBA

Right Mix of responsibilities include:

Strategy development

• Advancing our effort to segment our market
• Determining the optimal mix between current, old and new account focus
• Balancing our overall positioning to enhance clarity and remove confusion, while supporting competing business development efforts

Development of services offerings

• Providing focus around particular service offerings that will create the highest ROI
• Working closely with the Partners to optimally describe our key service offerings
• Building out the content to best explain and promote those service offerings

Website management

• Planning
• Production
• SEO
• Look and feel
• Content development and management
• Analytics

Blog site management (including other social media)

• Integrating the blog site with our website
• Ranking management
• Quality control
• Content development and management
• Determining our level of participation in social media

Online advertising

• Campaign planning
• Ad content development
• Ad testing and analysis

Online (and offline) PR

• Promoting speaking opportunities (including podcasts, webcasts, etc.)
• Promoting our content to be picked up by other sites
• Promoting our Partners as thought leaders
• Creating “press” around our thought leadership

Direct marketing

• Managing campaigns into accounts, in coordination with selling efforts into those accounts
• Managing campaigns about service offerings
• Creating the right mix of email and hard-copy direct marketing

Content development

• Working with the Partners to take the content that exists at the conceptual level and make it market-facing
• Repurposing content to be used in other promotional ways
• Owning the quality of all content produced

Relationship marketing

• Supporting the Partners in their need to nurture relationships
• Ensuring that all important Crimson relationships stay alive
• Managing our major account marketing

Consultant marketing

• Ensuring we are meeting the needs of our consultant community
• Owning the overall communications plan to our consultant community
• Growing our consultant community

Job Status: Full/part-time
Location: Remote - virtual

INTERESTED? Please send your resume to Joanne Callahan AND indicate how your experience relates to each of the “Must Have” and "Strongly Prefer" categories.