Crimson Consulting: Marketing Process and Organizational Design

At Crimson, we help clients structure their marketing processes and organizational design in order to drive revenue as efficiently as possible. Areas of expertise include:

Define and develop an infrastructure strategy, including meaningful metrics and a thorough review of the marketing team’s ability to support the plan
Prepare an operational plan
Identify key gaps in the ability to scale as well as strategies to address those gaps
Define all roles and responsibilities

In addition, we have deep and broad-based capabilities in developing and assessing marketing metrics – both quantitative and qualitative.

Crimson Thought Leadership on Marketing Process and Organizational Design

Podcast: "Making the Most of Marketing" with Changing Channel's Michael Vizard by Allan Adler
Blog post : Did IT kill the loyalty program? by Rich Julius

Developed Vertical Route to Market Processes for Solution Selection and Partner Identification

Crimson developed a set of repeatable processes and tools for solution selection, solution ecosystem assessment, and partner identification. We created a methodology for identifying potential partners with discrete influence over both the customer acquisition process and the solution definition process. In addition, we created a series of templates and tools identifying key partner selection criteria, enabling rapid and effective partner prioritization. Crimson defined a Best-in-Class approach incorporating our client's existing Best Practices and Crimson's Best Practices.

Developed Vertical Route to Market Processes for Solution Selection and Partner Identification

Generated Organization Design for Solution Development Group

Managed Global Systems Integrator Program

Performed Marketing Program Development, Management and Prioritization Process

Provided Web Redesign Program Management

For more information on Crimson’s work in the area of Marketing Process and Organizational Design, email info@crimson-consulting.com.