Crimson Consulting: Marketing Process and Organizational Design

ABOUT

............................................

SERVICES

............................................

CASE STUDIES

............................................

INSIGHT

............................................

CAREER CENTER

............................................

BLOG

............................................

Marketing Process and Organizational Design

At Crimson, we help clients structure their marketing processes and organizational design in order to drive revenue as efficiently as possible. Areas of expertise include:

Define and develop an infrastructure strategy, including meaningful metrics and a thorough review of the marketing team’s ability to support the plan
Prepare an operational plan
Identify key gaps in the ability to scale as well as strategies to address those gaps
Define all roles and responsibilities

In addition, we have deep and broad-based capabilities in developing and assessing marketing metrics – both quantitative and qualitative.

Crimson Thought Leadership on Marketing Process and Organizational Design

Podcast: "Making the Most of Marketing" with Changing Channel's Michael Vizard by Allan Adler
Blog post : Did IT kill the loyalty program? by Rich Julius

Recent Case Studies

Developed Vertical Route to Market Processes for Solution Selection and Partner Identification

Generated Organization Design for Solution Development Group

Managed Global Systems Integrator Program

Performed Marketing Program Development, Management and Prioritization Process

Provided Web Redesign Program Management

Developed Vertical Route to Market Processes for Solution Selection and Partner Identification

Crimson developed a set of repeatable processes and tools for solution selection, solution ecosystem assessment, and partner identification. We created a methodology for identifying potential partners with discrete influence over both the customer acquisition process and the solution definition process. In addition, we created a series of templates and tools identifying key partner selection criteria, enabling rapid and effective partner prioritization. Crimson defined a Best-in-Class approach incorporating our client's existing Best Practices and Crimson's Best Practices.

Generated Organization Design for Solution Development Group

Crimson created a new organizational design enabling the Solutions Development group to meet strategic objectives. Launched under a transformation roadmap and guided by key goals and metrics, the design defined organizational structure, roles, and responsibilities. The project created performance metrics, defined roles, responsibilities and accountabilities, key processes and enabling technologies, and established deliverables and services. Crimson conducted working sessions with staff and key stakeholders to drive adoption.

Managed Global Systems Integrator Program

Crimson developed market strategies and a quarterly plan for our client's partner program for key Global System Integrators. Crimson worked with the Channel Solutions group team and GSI Alliance to promote repeatable solutions to and through system integrators.

Performed Marketing Program Development, Management and Prioritization Process

Crimson developed an end-to-end framework for our client's marketing program management approach for the mid-market. Working across the organization -- including campaign, vertical solution, strategic partner and solution development teams -- we created a phased end-to-end program roadmap, and defined an integrated management process to guide the development, launch, and program termination across the entirety of mid-market marketing. This approach enabled Crimson to effectively launch the program and to train our client's teams regarding usage.

Provided Web Redesign Program Management

Crimson developed the information architecture for our client's website based on a new company branding and customer management strategy. As part of this project, Crimson provided program management and advisory support as the new site was built out. This involved ongoing interaction with the content and design teams to ensure the new site aligned with the overall Web strategy.

For more information on Crimson, please email info@crimson-consulting.com.