Crimson Consulting: Sales Tool Development and Training

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Sales Tool Development and Training

Crimson has the proven methodologies and resources to bring a client’s sales team and partners quickly up to speed on new technologies, products, services and solutions. Our subject matter experts and writers can create effective and compelling sales guides, tools and training materials for specific technologies, solutions and vertical industries. In addition, Crimson can facilitate the actual training by providing experienced trainers for sales and partner meetings -- both domestically and internationally.

Crimson Thought Leadership on Sales Tool Development and Training

Webcast: Best Practices in Solution Selling: Driving Scale and ROI By Allan Adler and Dylan Charles
Blog post : Community Strategy Tip: Mass ‘personal’ welcome emails on Meetup.com

Conducted Sales Training Workshop for Sales and Marketing Personnel

Created Approach for the Development of Sales Accelerator Kits

Developed "Product Standardization" Sales Document

Developed and Ran Strategic Positioning and Messaging Workshop

Developed Curriculum Materials and Video for Worldwide Sales and Marketing Conference

Developed Strategic Sales Guides

Developed Technical Training Program for Sales Representatives

Identified Solution Opportunities for Partner Communications Materials

Conducted Sales Training Workshop for Sales and Marketing Personnel

Crimson conducted a training workshop to teach sales and marketing groups about leveraging partners to maximize marketing effectiveness. We provided the sales teams that sell high in an organization with a rationale for why working with partners is important for success. In addition, we supported our conclusions with examples of successful partner marketing engagements.

Created Approach for the Development of Sales Accelerator Kits

Crimson designed a best-practices approach for the development of Sales Accelerator Kits (SAKs). Using this framework, Crimson then conducted external research and developed content for three potential solution SAKs. The outcome of this project included both unique SAK content and a best-practice SAK scenario matrix approach our client could apply to various selling scenarios.

Developed "Product Standardization" Sales Document

Crimson created a detailed argument supporting the economic benefit of "product standardization" for our client. Using the financial model we created to support this argument, we then created a simple "sales-ready" document. This document enabled sales to present a complex argument in a short, compelling, and easily-understandable manner.

Developed and Ran Strategic Positioning and Messaging Workshop

Crimson ran a workshop for one of our client's product groups to help define a new strategic positioning and messaging strategy. Crimson facilitated the workshop, leading participants through a series of analysis and discussion frameworks. The ultimate goal was to define a position based on core competencies and assets, evidenced in products and services, delivered to target customers and markets, with a differentiated and compelling reason to buy. The resulting positioning statements were then incorporated into a presentation targeted at executives, customers, and analysts.

Developed Curriculum Materials and Video for Worldwide Sales and Marketing Conference

Crimson identified the key security issues faced by our client's customers in each segment, what customers perceived as TCO & ROI, and how to effectively identify solution opportunities. As part of the engagement, we delivered a perspective on the above-mentioned issues and specified how our client's products address customer needs. The outputs were used to develop partner communication material as part of a Worldwide Sales and Marketing Conference.

Developed Strategic Sales Guides

Crimson worked closely with our client's team by focusing on vertical markets in order to understand the key competitors in each vertical. We then examined customer perceptions of the competitive solution, and constructed specific selling points to position our client vis-à-vis the competition. Based on this strategic analysis, we developed sales guides for each vertical sales organization.

Developed Technical Training Program for Sales Representatives

Crimson developed technical training focused on enabling the field to communicate key technical selling points to IT professionals. The content and program was developed to support a certification program. Outputs included a course curriculum which outlined the optimal means of communicating, an initial content and pilot program consisting of training modules designed to elicit field feedback on content and program format, and the final technical training content and program.

Identified Solution Opportunities for Partner Communications Materials

Crimson worked with our client to identify the key security issues faced by this client’s customers in each segment, the issues their customers perceived as TCO & ROI, and how to effectively identify solution opportunities. The outputs were used to develop partner communications materials as part of a Worldwide Sales and Marketing conference.

For more information on Crimson’s work in the area of Sales Tool Development and Training, email info@crimson-consulting.com.