Complimentary Social Media Audit Overview Includes: Internal Audit External Audit Measurement Recommendations Internal Audit (look at existing social media and marketing initiatives) What are your overall social media objectives? Do you have a social media strategy? Which social media channels are you currently using? Are existing social media assets complete? Is there consistent branding across your social media channels? Are company products/services integrated into the social media channels? Does your website integrate with your social media strategy? Is there freshly updated content consistently added to the social media channels? What opportunities are there for improving social media marketing? External Audit (understand what social media marketing your competition is doing) How are your competitors using social media? Are there opportunities to become a part of the online discussion around your industry or product category on external social media channels? Measurement How are you currently measuring your existing marketing initiatives and how does social media fit in? What metrics and reporting are important to helping you achieve your marketing objectives? Recommendations Recommendations for extending or optimizing your social media strategy. Optimization of existing social media initiatives. Social media marketing campaign ideas. Improvement suggestions in all relevant areas.