Social Media

Social media is not just a buzzword – it is an effective tool for engaging your target customers and partners and gaining the market intelligence you need to grow your business. Crimson can provide the strategy, execution and measurement tools you need to create a complete social media marketing plan that will increase your market penetration.

At Crimson, we are currently helping our clients to:

Gain customer and partner insights
Increase customer satisfaction
Promote brand awareness
Build mindshare with key influencers
Monitor, participate in or lead the conversation
Leverage social networks such as Twitter, Facebook, and social tools (blogs, forums, wikis)
Measure the results of social media programs

Recent Work and Case Studies

YouTube Channel - Social Media Marketing Strategy

Crimson conducted an assessment and devised an overall strategy for the YouTube news site at a Fortune 50 network infrastructure company. As part of the analysis, Crimson researched best practices for enterprises and identified the leading YouTube channels. Crimson produced and recommended next steps for content, site look and feel, linkages with other channels such as with client's partners, and proposed guidelines to roll out the program globally.

CHALLENGES

Many stakeholders within our client were providing YouTube content

Merging channels on YouTube was highly manual and required source files

SOLUTIONS

Developed strategy to execute a news channel on YouTube which houses Corporate PR and Corporate Communications videos

Helped identify content that would attract new subscribers and increase the activities (including rankings and comments) of members

Created a fun vibe that entices new subscribers to participate and view content

Provided a mechanism for partners to share and use client's content

RESULTS

Launched the client's channel on YouTube, posting over 400 videos in the first 12 months

Content successfully consolidated, attracting over 700 subscribers to the client's channel

Blog and Social Media Marketing Strategy

Crimson worked with a Fortune 50 storage provider to identify social marketing opportunities with their solution provider partners. The client's goal was to explore less traditional marketing vehicles to communicate thier unique value propositions to their channels and to enable their channel solution providers to more effectively exchange information and provide feedback.

CHALLENGES

Help our client explore the use of social media as a means to engage in a conversation with solution providers

Establish value add among solution providers by providing greater access to technical, product and solution based information via Forums, Blogs, Communities and other social tools

Enable our client to communicate a unified business and value proposition to solution providers

Monitor the conversation ecosystem on storage

Identify the online influencers in the storage space and determine the most effective way to work with them

SOLUTIONS

Conducted market research and quantitative studies to understand how social media is used in IT and the storage industry

Assessed industry and corporate web site to develop best practices in user interface and social marketing execution

Created social media user profiles within storage to guide social marketing recommendations, mapping back to user needs

Created a social marketing plan for our client

RESULTS

Successfully launched the first "corporate blogger" for our client and currently the client is in progress of launching an extended blogging program

Porvided ongoing assistance with social media plan implementation and marketing execution to support initiatives

Our client's first "corporate blogger" was ranked in the Top 10 among storage bloggers

Social Media Analytics

Crimson implemented the first Social Media Analytics program for our client’s software marketing group. The goal was to provide our client with insights into the performance of their social media marketing efforts as well as an understanding around the conversational ecosystem.

CHALLENGES

Help client establish a social media analytics program to measure their existing social media efforts

Gain insights into their developer and designer segments

Monitor the conversation ecosystem around their software platform

Identify the online influencers and determine the most effective way to work with them

SOLUTIONS

Worked with client to create initial key performance indicators (KPIs) and parameters for program

Helped to identify and implement a social media analytics tool and to train key client stakeholders on how to effectively use it

Provided analysts to assist with refinement of queries and sentiment ranking

RESULTS

Our client is successfully running, monitoring and administrating the social media analytics program

Valuable insights from the monitoring are being integrated into their marketing planning

Social Media

Recent Work and Case Studies

Recent Case Studies

YouTube Channel - Social Media Marketing Strategy

Blog and Social Media Marketing Strategy

Social Media Analytics