Allan Adler - Engagement Partner

Allan is a former Boston Consulting Group consultant who founded and served as CEO of MSI Consulting Group. He specializes in go to market, partnership and channel engagements for leading information technology companies. Previous engagements with Crimson include Adobe, Boeing, Business Objects, Cisco, Microsoft, and UGS.

Allan founded and ran (as CEO) MSI Consulting Group, a 100-person sales and marketing strategy firm focused on the high-tech industry, where he was a leading sales and marketing strategist and visionary. At MSI, Allan consulted to executives at firms such as Cisco, Oracle, Microsoft, Intel, IBM, AT&T, and HP, and was a columnist for a leading technology publication and keynote speaker at industry conferences.

Before founding MSI, Allan was a consultant with The Boston Consulting Group. Allan also founded and self-funded a WiFi public internet access company. When he sold the company to Info Touch Technologies Corp., he joined that public company's Board of Directors. Under his management, the company became the #4 market share leader in the WiFi public internet access market. In five quarters of operation, the company developed the industry's first profitable WiFi/HotSpot business model and began execution on an exclusive agreement to deploy its IP-based network into a 2,000-location chain owned by a public company.

Allan received his MBA from the Harvard Graduate School of Business, where he was honored as a Baker Scholar. Allan is also a CPA and serves on several for-profit and not-for-profit boards. He enjoys spending time with his family and playing the saxophone.

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