Crimson Consulting: Channel and Alliance Strategy

Crimson employs a best practice approach in helping clients maximize their marketing channel strategy, alliance strategy and partner and channel relationships to drive scale and increase ROI. Some key ways that Crimson helps our clients with their channel marketing strategy and alliance management include:

Identifying potential channel and alliance partners with discrete influence over the customer acquisition and the solution definition processes, pinpointing alliance partners that may otherwise have been overlooked
Creating easy-to-use templates and tools to assist our clients with key partner selection criteria, enabling rapid and effective partner prioritization and ensuring our clients select the right alliance and channel partners for their business goals
Employing specific process definitions, tools and information sources for alliance management and communications, increasing the channel partner's ability to effectively advocate our client's business and products

Crimson Thought Leadership on Channel and Alliance Strategy

Study: State of the Channel by Dylan Charles and Allan Adler
Blog post : Intel Plans Channel Marketing Logistics Enhancements by Allan Adler

Defined Enterprise Solution Partner Strategy

Crimson collaborated with key executive sponsors from the Product Group, Business Development, and the Partner Sales Organization to define an enterprise solution partner strategy for our client’s emerging technology solutions. This project involved the development of our client’s overarching enterprise partner strategy involving SIs, VARs, ISVs/IHVs and proposed top-level key-performance indicators for partners based upon industry best practices. The outcome of this work was a comprehensive enterprise partner ecosystem framework upon which our client can build partner programs in order to drive immediate and long-term revenues.