A revolution is taking place in the way best-in-class organizations sell solutions and leverage their channel partners to drive scale and ROI. Companies are re-thinking the ways they allocate their channel marketing resources and how they utilize marketing infrastructure to effectively scale channel operations, particularly for the SMB market. Led by vendors such as Cisco Systems, the new approach to channel marketing is built on three fundamental principles:

• Creating go to market strategies using a value-based framework
• Effectively scaling channel marketing campaigns through tools that help systemize the process
• Constantly evolving partner/channel marketing campaigns to improve channel co-marketing results

This informative webcast reviews how these principles lead to the ability to execute large-scale programs while at the same time reducing costs, saving time, leveraging staff skill sets and increasing market reach. The webcast will also discuss how to build a foundation of repeatable and re-usable processes that can be used time and again to roll out channel marketing campaigns – leveraging vendor staff and resources to deliver more effective programs more efficiently. In addition, participants will learn how to increase partner engagements, co-investments and partner pipelines, how to measure the direct connection between marketing programs and channel sales results, and how to make more effective and efficient use of channel marketing dollars. Several case studies will also be presented.

On-demand webinar: