Crimson Consulting: Global Market Research

Through Crimson’s Global Market Research capabilities, we help clients attain a competitive advantage by providing the timely market and partner insights that drive critical business decisions. Our proven qualitative and quantitative research methodologies -- coupled with our consultants’ real-world industry and technology insights -- provide clients with superior, actionable market intelligence. In addition, our wide network of seasoned in-country researchers provides geography-specific insights and local language research capabilities across the Americas, EMEA and Asia Pacific regions.

Crimson Thought Leadership on Global Market Research

Article: Gaining Competitive Advantage
Blog post : Market Research: How to NOT Create a Community by Glenn Gow

Conducted a Customer Satisfaction Study

Crimson conducted a cross-industry study benchmarking our client’s customer satisfaction levels relative to their primary competitor. This effort involved conducting primary research among key technology decision makers. Crimson examined customer satisfaction across a wide variety of parameters. Our deliverable included a Crimson-branded market-facing document for our client to use to promote their solution.

Conducted a Customer Satisfaction Study

Conducted Concept Testing for New Technical Support Offering

Conducted European Government Market Assessments

Conducted Global Competitive Channel Pricing and Policy Studies

Conducted Global Partner Market Research Study

Developed Global Product Launch Plan Framework

Developed Vertical Route-to-Market Processes for Solution Selection and Partner Identification in Global Healthcare Markets

For more information on Crimson’s work in the area of Global Market Research, email info@crimson-consulting.com.