Digital Media Market Analysis and Go to Market Strategy
Crimson developed a market analysis and go-to-market strategy for a complex new digital media solution targeting the online retail market. This included an analysis of major market trends, evaluation of market sizing, charting the competitive landscape, conducting end customer and channel analysis, including the evaluation of value chain partners.
CHALLENGES
Provide analysis of the solution's competitive positioning
Create market prioritization by segment
Identification of value propositions for key target segments
Review of overall business strategy and opportunities in the digital supply chain for the service
SOLUTIONS
Key deliverables included a market entry strategy, pricing strategy, product roadmap, and overview of quick wins
Delivered an outsourced content management team to help develop the actual digital media solution
Delivered information architecture, graphic design, DVD packaging, retail trial strategy, competitive analysis and product management resources
RESULTS
Client's first 'beta' customer was WalMart.com, resulting in sharply increased sales in the first 3 months
Crimson continues to support our client with experienced resources to supplement the existing team and strategy
