Innovative Online Marketing Strategy to Serve Partner Community
Crimson was tasked with transforming the way a leading IT infrastructure company serviced their SMB and mid-market customers. Crimson developed an online strategy and created an online tool to facilitate management and delivery of marketing campaigns, more effectively reaching their audiences. As a result of our work and the tools we delivered, the company experienced significant improvements in customer satisfaction and increased customer engagement.
CHALLENGES
Company had a small team of internal campaign execution managers, each serving 30-40 partner managers
Due to resource issues, they were implementing only a handful of campaigns
Needed to target up to 6,000 partner relationships without increasing existing resources
SOLUTIONS
Created a new online tool to effectively create and manage marketing activity
Initial goal was to run at least 100 partner campaigns per month
RESULTS
Exceeded campaign target, enabling 700 campaigns to run per month - a capacity increase of 400 to 500%
Reduced cost to execute selected campaigns by 50%
Client is currently implementing a broader roll-out of the program to other internal groups
