Crimson worked with a Fortune 50 storage provider to create a strategy identifying social marketing opportunities with their solution provider partners. The client's goal was to explore less traditional marketing vehicles to communicate thier unique value propositions to their channels.
CHALLENGES
Help our client explore the use of social media as a means to engage in a conversation with solution providers
Establish value add among solution providers by providing greater access to technical, product and solution based information via Forums, Blogs, Communities and other social tools
Enable our client to communicate a unified business/value proposition to solution providers
Monitor the conversation ecosystem on storage
Identify the online influencers in the storage space and determine the most effective way to work with them
SOLUTIONS
Conducted market research and quantitative studies to understand how social media is used in IT and the storage industry
Assessed industry and corporate web site to develop best practices in user interface and social marketing execution
Created social media user profiles within storage to guide social marketing recommendations, mapping back to user needs
Created a social marketing plan for our client
RESULTS
Successfully launched the first "corporate blogger" for our client and currently the client is in progress of launching an extended blogging program
Assisting with social media plan implementation and marketing execution to support initiatives
First "corporate blogger" was ranked in the Top 10 among storage bloggers
