Crimson conducted an assessment and devised an overall strategy for the YouTube news site at a Fortune 50 network infrastructure company. As part of the analysis, Crimson researched best practices for enterprises and identified the leading YouTube channels. Crimson produced and recommended next steps for content, site look and feel, linkages with other channels such as with client's partners, and proposed guidelines to roll out the program globally.
CHALLENGES
Many stakeholders within our client were providing YouTube content
Merging channels on YouTube was highly manual and required source files
SOLUTIONS
Developed strategy to execute a news channel on YouTube which houses Corporate PR and Corporate Communications videos
Helped identify content that would attract new subscribers and increase the activities (including rankings and comments) of members
Created a fun vibe that entices new subscribers to participate and view content
Provided a mechanism for partners to share and use client's content
RESULTS
Launched the client's channel on YouTube, posting over 400 videos in the first 12 months
Content successfully consolidated, attracting over 700 subscribers to the client's channel
