Crimson's client was a large enterprise solution provider. They possessed a strong level of success from direct sales, but needed to craft a comprehensive partner strategy to increase their revenue base for a new product category.
CHALLENGES
This project required a complete development of our client’s overarching enterprise partner strategy, including SIs, VARs, ISVs/IHVs
Crimson needed to devise top-level key performance indicators for partners based upon industry best practices
The project was visible to the highest level of corporate management
SOLUTIONS
Crimson collaborated with key executive sponsors from the product group, business development, and the partner sales organization to define an enterprise solution partner strategy for our client’s emerging technology solutions
RESULTS
The outcome of this work was a comprehensive enterprise partner ecosystem framework upon which our client built their partner programs, driving immediate and long-term revenues
