Crimson works with clients to develop effective vertical marketing strategies to address high margin opportunities with a good return on investment. Our approach includes a client-defined mix of vertical market and industry analysis, definition of messaging and value propositions and vertical go-to-market strategies. Specifically, we:

• Identify, qualify and prioritize vertical solutions that deliver the highest return on investment
• Profile vertical market ecosystems and identify and prioritize key solution influencers in each vertical industry
• Define route-to-revenue strategies that complement industry route-to-market influencers in a specific vertical market
• Define partner business models and value propositions that drive compelling customer value, financial ROI and collaborative sales engagement

These steps result in higher quality vertical solutions, saving our clients time and money, and provide consistency, quality and predictability in the vertical solution results.

Crimson Thought Leadership on Vertical Marketing and Industry Analysis

• Article: Gaining Competitive Advantage
• Blog post : What’s the Best Way to Segment? by Glenn Gow

For more information on Crimson’s work in the area of Vertical Marketing and Industry Analysis, email info@crimson-consulting.com.