Crimson Consulting: Crimson StageOne™ Rapid Development Platform

StageOne is a rapid-development toolkit for creating rich, interactive web sites, portals, extranets, microsites, and eMarketing applications. Sometimes knows as "the web development Swiss Army Knife" it is made up of over 100 pre-built and fully-integrated modules, each highly customizable, that can be used to create virtually any kind of interactive web solution.

StageOne modules are grouped into the following application areas:

web content management
online document and asset libraries
email campaign management
extranet/intranet management
project management and task-tracking

StageOne supports virtually any information architecture with powerful content classification tools, search keywords, navigation hierarchies, and virtual foldering.

Who makes StageOne and how long has it been in production?

StageOne was developed by Specific Impulse Inc., a Silicon Valley software company and Crimson technology partner for many years. Specific Impulse's consulting division merged with Crimson in 2007. StageOne has been in production since 2000, with an outstanding 100% customer satisfaction rating.

Who uses it, and for what?

Enterprises, including Applied Materials, BEA, Cisco, Harmonic, Juniper Networks, McAfee, McKesson, and Seagate
Forward-thinking startups and mid-size businesses in the US and Ireland

Enterprises use StageOne for microsites, portals, extranets, online libraries, and email campaigns. Mid-size businesses use it for their entire web marketing operations.

How easy is it to set up and configure?

StageOne was designed to allow marketing and business professionals to configure and use the system with little or no training--it's that easy to use. Developers can extend the system with their own modules or easily integrate other systems and components with the StageOne modules. The whole system is hosted, making it virtually "IT Free." It can also be brought in-house with little expense or effort by your IT staff.

Is it based on proprietary technology?

StageOne is based on an open architecture built on the inexpensive and well-supported JRun/ColdFusion application server from Adobe, and is easily customized and extended using standard CFML markup language. It works with virtually any standard relational database, from MS-Access though MS-SQLServer and Oracle. Content is stored in standard file structures and StageOne will even convert all interfaces to plain HTML. None of your files or data are ever held hostage by StageOne!

Are there restrictions on look-and-feel and branding?

StageOne is designed to support any graphic design or information architecture. There are essentially no restrictions as long as the design can be rendered in HTML or Flash.

What are the StageOne components?

StageOne contains dozens of pre-built modules, and every month we add new features and capabilities based on client requests. Here is a sampling:

Structured Content
Blog Posts
Case Studies
Catalog Management
Class Schedules
Classifications and Business Taxonomy
Company Awards
Customer Profiles
Events And Announcements
Executive Biographies
FAQs
Industry News
Job Listings
Media Coverage
Newsletters
Partners
Press Kits
Press Releases
Products, Product Lines
Site Navigation
Solutions
Testimonials
Unstructured Content
Document Folders
Edit Web Pages
Document Library
Flash Content
Landing Pages
Site Boilerplate
Reporting
Activity by Page
Email Campaign Results
Extranet Usage
Pay-Per-Click Activity
Sales Report Builder
Visitor Landing Reports
Extranet Management
Companies
Members
Security Classifications
Customer Relationship Management
B2B Opportunities (Accounts)
B2C Opportunities
Contacts
Customer Care (Support Ticketing)
Follow-Ups
Quotes
Sales Expense Reporting
Sales Orders
Support Cases
Stage Payments
Email Campaign Management
Contacts
Create Promo Codes
Define Recipient Groups (Segmentation)
Email Broadcast Design
Email Subscriber Preferences
Import Address Lists
Process Email Bouncebacks
Project Management
Comp Staging Area
Cost Tracking
Project Information
Task Tracking
Time Reporting
General Features
Calendar
CDROM Content Generator
Classification Trees
Content Scheduling
HTML Site Generator
Module and Row-Level Security Access
Three-Level Workflow
WYSIWYG Editor

Why use a CMS?

Manage more content while reducing administrative cost
- Organize content using a controlled information architecture
- Leverage content (“write once, use many” support)
- Schedule content updates
Make redesigns easier and more cost-effective
Enable faster test and learn
- Track activity with the click of a button (without programmers)
- Perform landing page A/B and multivariate tests
Improve marketing execution
- Allow content owners to securely self-update their content
- Enable work-flow management across functions and vendors
Enhance SEO
- Control keywords at the page level
- Retain searchability of multimedia and database-driven content

Why use StageOne CMS?

Search-engine friendly: enables customers to find you
Proven Technology: running sites since 2000
Scalable in all dimensions
- High-usage concurrent visitor traffic
- Hundreds of thousands of files
- Relational databases from MS-Access to Oracle
- Unlimited users
- Integrates with virtually any open system through numerous APIs
Feature-rich, including:
- Workflow management
- Email Campaign Management and CRM extensions
- Pay-per-click reporting
- Micro-site and landing page management
- Social tools—from discussion boards to blogs
Easy to Use: can be managed by a non-programmer
Open, industry-standard (built on Adobe ColdFusion)
- Large community of developers to draw from
- Easy to integrate with other systems
- Doesn’t hold your content hostage in a proprietary system
Flexible: Separates design from content; support virtually any design
Sophisticated, Page-level Metrics
Competitive pricing

Why choose StageOne?

Developed in Silicon Valley
Fortune 500 clients
100% satisfied clients since 2000

Learn more:

Frequently-Asked Questions

What is StageOneTM?