Developed a Go-To-Market Strategy for the SMB Market Our client had a large degree of success in enterprise markets and wanted to leverage that success into the SMB arena. CHALLENGES The client had a brand that was associated with large enterprise - not SMB They needed to understand how to reposition or redefine their product line and partner strategies to appeal to SMB SOLUTIONS Crimson created a strategy to articulate priorities from a product, services, branding, marketing, and sales/channels perspective The Crimson analysis evaluated best-in-class and competitor strategies and developed recommended customer segmentation The deliverables prioritized strategies by segment including value propositions, partners required to provide a complete solution, and route to market/revenue requirements -- including timing and the magnitude of investment required for market entry RESULTS The client moved forward with the strategy recommendations and subsequently engaged Crimson to develop an associated operating strategy

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