Online Community Design and Strategy Along with agency partner Questus, Crimson developed the strategy for a broadband entertainment portal for Verizon’s 5 Million DSL customers. The goal was to provide a showcase for the best in broadband content while building an active community where Verizon can establish an ongoing relationship with customers. CHALLENGES Cross sell and up sell Verizon’s exclusive content, value-added services and Verizon products. The site must be revenue-generating Help Verizon build a relationship with their DSL customers Enable users to share the best in class content across a wide variety of genres spanning music, TV, movies, user generated video, games, sports and lifestyle. SOLUTIONS Address a wide variety of segment needs Build a robust, active community that is integrated into an immersive entertainment experience Enable two way communication with customers and allow customers to create their own content: video, photos, blogs Integrate commerce opportunities into the site Audience segmentation, personas, competitive analysis, business and functional requirements, information architecture, content strategy, community strategy, revenue strategy, marketing strategy. RESULTS VerizonSurround is now the successful Verizon-wide community platform Webby Award 2007 for Dave Matthews microsite