Digital Media Market Analysis and Go to Market Strategy As part of the initial project, Crimson developed a market analysis and go to market strategy for a complex digital media solution targeting the retail market. This included an analysis of major market trends, market sizing, competitive landscape, end customer analysis, and channel analysis including value chain partners. CHALLENGES Our analysis of the solution's competitive positioning, market prioritization by segment, value propositions for key target segments, and overall business strategy highlighted opportunities in the digital supply chain for the service SOLUTIONS Key deliverables included a market entry strategy, pricing strategy, product roadmap, and overview of quick wins Crimson is currently delivering an outsourced content management team to help develop the actual digital media solution Information architecture, graphic design, DVD packaging, Retail Trial Strategy, competitive analysis, Product management resources. RESULTS The work ultimately contributed to a significant business investment decisions on the client's part HP launched with its first BETA customer WalMart.com Crimson continues to support HP with experienced resources to supplement the existing team.