With a leading storage manufacturer, Crimson developed a web strategy to enable the online presence of a new reseller channel program. This included benchmarking competitor and best-in-class partner program websites and website strategies. Crimson evaluated the integration of indirect channel partner programs with channel website strategies and created a cohesive approach to support and drive indirect channel partner program objectives.
CHALLENGES
The client wished to upgrade its partner portal to a best of breed solution
The existing partner portal had low usage numbers and was confusing
SOLUTIONS
The Crimson strategy defined a business case and an implementation approach and timeline for extending our client's existing portal infrastructure to the indirect channel
Developed audience segmentation and personas
Provided ongoing assistance with Information Architecture and usability testing
RESULTS
As a result of the project, our client redesigned its existing reseller site, and enhanced select components of the existing corporate website
The site was recently extended to include additional partner programs for different business units
Crimson assists with providing outsourced web team support
For more information on Crimson’s work in the area of Crimson Success Stories, email info@crimson-consulting.com.
