Online Partner Marketing Community Crimson has transformed the way Cisco’s SMB and Mid Market Partner Marketing teams operate. We developed a strategy and implemented a tool to facilitate management and delivery of marketing campaigns and plays. As a result of our work and the tools we delivered, the group experienced significant improvements. Cisco is now implementing a broader roll-out of the program that will radically change their partner business model going forward. CHALLENGES Small team of 5-6 campaign execution managers serving 30-40 partner managers Limited resources Implementing only a handful of campaigns Targeting up to 6,000 partner relationships Dive and catch approach. SOLUTIONS Conducted Marketing Activity Management initiative Targeted 100 partner campaigns to run per month RESULTS Exceeded target to run 700 campaigns per month 400-500% capacity increase Continuing to grow that number Teams are now able to focus on strategic questions, including design of campaigns Reduced cost to execute selected campaigns by half