Crimson implemented the first Social Media Analytics program for our client’s software marketing group. The goal was to provide our client with insights into the performance of their social media marketing efforts as well as an understanding around the conversational ecosystem.
CHALLENGES
Help client establish a social media analytics program to measure their existing social media efforts
Gain insights into their developer and designer segments
Monitor the conversation ecosystem around their software platform
Identify the online influencers and determine the most effective way to work with them
SOLUTIONS
Worked with client to create initial key performance indicators (KPIs) and parameters for program
Helped to identify and implement a social media analytics tool and to train key client stakeholders on how to effectively use it
Provided analysts to assist with refinement of queries and sentiment ranking
RESULTS
Our client is successfully running, monitoring and administrating the social media analytics program
Valuable insights from the monitoring are being integrated into their marketing planning
