Crimson Consulting: Technical Competitive Analysis and Benchmarking Labs

Crimson offers Competitive Technical Analysis and Benchmarking Labs to provide clients with a better understanding of how competitor’s offerings actually perform relative to stated sales and marketing claims. Our unique methodology leverages knowledge provided by Crimson’s vast network of technical subject matter experts, our specialized VAR Systems Integrator partners, and customer/channel interviews. In addition, Crimson supports the deployment and operation of on-site and off-site technical benchmarking labs for periodic or ongoing feature validation and performance analysis.

Crimson Thought Leadership on Technical Competitive Analysis and Benchmarking Labs

Blog post : Competitng on Analytics by Glenn Gow

Assessed Key Feature and Performance Differences for Desktop and Web-Based Applications

Crimson assessed key feature and performance differences of traditional desktop and emerging Web-based productivity application suites. Our analysis highlighted differences across ease of use, functionality, user interface, data source access, and user assistance -- among other parameters. Our analysis also revealed significant differences in key areas likely of concern to buyers of productivity application suites. These findings were then translated into documents the field could use to highlight differences in competitive selling situations.

Assessed Key Feature and Performance Differences for Desktop and Web-Based Applications

Conducted Competitive Analysis of Application Servers

Conducted Competitive Analysis of Business Intelligence Tools

Conducted Study on Business Decision-Making Processes

Created ROI Tool for Enterprise Sales

Defined Telecom Service Provider Metrics

Developed Competitive Technical Papers on Integration

Developed Lab-Based Assessment for Comparing Enterprise Application Integration Solutions

Evaluated Use of Hand-Held Devices Across Various Mobility Platforms

For more information on Crimson’s work in the area of Technical Competitive Analysis and Benchmarking Labs, email info@crimson-consulting.com.