Back to Press Releases Crimson Partner Karen O'Brien to be Interviewed on wsRadio’s Online Marketing with RSS Ray O’Brien to Discuss Current Best Practices for Social Media Marketing Los Altos, Calif. - January 28, 2008 - What: Online Marketing with RSS Ray “Bringing you World Class Experts for Online Marketing Success” features a live internet radio interview with Crimson Consulting Group Partner Karen O’Brien on “Best Practices for Social Media Marketing” Who: Karen O’Brien – Crimson Partner in the firm’s Interactive Services business unit and winner of the 2007 SVAMA Marketing Thought Leader of the Year Award, and Online Marketing with RSS Ray host RSS Ray Topic: O’Brien will discuss with RSS Ray current issues and best practices in social media marketing. Topics to be covered include: How marketers can use online conversations more effectively Tips for how companies can best deal with negative reviews or comments How leading firms are establishing full-fledged social media initiatives Measuring the success of social marketing programs Emerging social marketing trends When: Wednesday, January 30, 2008 10:00 – 11:00 am PST Where: Online at http://www.rssray.com/upcoming-shows.php To listen live online, go to http://www.wsradio.com/how-to-listen.cfm Other: A podcast will be available after the live broadcast. For additional perspectives from O’Brien on social media marketing, access an archived January 16, 2008Online Market World radio interview with Karen on “Keys to an Effective Social Media Strategy” at http://www.wsradio.com/internet-talk-radio.cfm/shows/Online-Market-World-Radio.html Crimson Consulting Group (www.crimson-consulting.com) provides marketing strategy and implementation consulting services to some of the most successful companies in the world. Clients include Adobe, BEA, Cisco, HP, IBM, Intel, Microsoft, Oracle, SAP, Seagate, Symantec and Verizon. Crimson is an expert in the marketing of technology solutions. Read Crimson’s blog at (http://www.achievemarketleadership.com) For more information: Maura McNulty Mediahook (650) 804-4456 maura_mcnulty@yahoo.com