Back to Press Releases Crimson Consulting Group Partner to Speak at July 25, 2007 Norcal BMA Monthly Luncheon Meeting Karen O’Brien to Speak on “Starting a Dialog with Your Market: 8 Steps to Establishing a Successful Corporate Blog” Los Altos, Calif. - July 18, 2007 - Crimson Consulting Group, a marketing consulting firm that provides marketing strategy and execution consulting services to high technology companies, has announced that Partner Karen O’Brien will be speaking at the July 25, 2007 Northern California Business Marketing Association (NorCal BMA) luncheon meeting in Santa Clara, Calif. A seasoned internet marketing strategist and named SVAMA Marketing Thought Leader of the Year in May 2007, O’Brien will discuss how starting a corporate blog can result in a meaningful ongoing dialogue with customers. She’ll cover how to assess the goals and audience for a blog as well as determining which type of blog is best for reaching a particular audience. In addition, O’Brien will discuss the competitive landscape, strategies for content development, best practices for promoting a corporate blog and the key metrics to track. Attendees will leave with an understanding of how major corporations are successfully creating blogs that provide both an important ongoing communications vehicle and increased traffic to their website. Date and Time: Wednesday – July 25, 2007 11:30 am – 1:30 pm   Location: David's Banquet Facility 5151 Stars & Stripes Drive Santa Clara, CA 95054 (408) 986-1666 To register for the luncheon, please visit the BMA website About the Speaker A Partner at Crimson Consulting Group, Inc., O’Brien has over 15 years of experience delivering effective and high-value Web programs. As head of Crimson’s Interactive Services practice, O’Brien’s flexible, creative approach to meeting clients' needs has benefited leading companies including Cisco, Deutsche Bank, Eastman Kodak, HP, Microsoft, Nortel, Seagate, Sun, Symantec, Verizon, Verio/NTT, Visa International, Woolworth’s, Yamaha, Disney and ABC. Founded in 1991, Crimson Consulting Group (http://www.crimson-consulting.com) provides marketing strategy and execution services for high technology companies. Clients include Adobe, BEA, Cisco, HP, IBM, Intel, Microsoft, Oracle, SAP, Seagate and Symantec. For more information: Maura McNulty Mediahook 650 804-4456 maura_mcnulty@yahoo.com