Back to Press Releases Crimson Consulting Group Partner to Moderate Opening Session at San Francisco Online Market World 2007 Conference Partner Karen O’Brien and Other Crimson On-Line Experts to Serve on E-commerce Panels Los Altos, Calif; - September 27, 2007 - MEDIA ALERT What: Online Market World 2007 Conference Who: Karen O’Brien – Crimson Partner and winner of the 2007 SVAMA Marketing Thought Leader of the Year Award What: O’Brien will moderate the opening session, The Future of E-Commerce and participate on the Social Media and Best Practices panel. When: Opening Session: Thursday, October 4, 2007 at 8:30 a.m. Social Media and Best Practices panel: Friday, October 5, 2007 from 1:30 p.m. – 2:30 p.m. On this panel, O’Brien will discuss the significant trends in social media that are driving massive change in e-commerce. Where: Moscone Convention Center - 747 Howard Street, San Francisco, California Other Crimson Experts to Serve on Panels Esther Lim, Crimson Principal and Interactive Strategist, will participate on the Turning Customers into Brand Advocates panel Thursday, October 4, 2007 from 10:00 – 11:00 a.m. She will discuss how to effectively leverage social media to turn customers into advocates. Rich Julius, Crimson Partner and Web Strategist/Information Architect, will participate on the Understanding the Business Customer panel Friday, October 5, 2007 from 11:15 – 12:15 p.m. He will discuss the traditional account-centric approach to B2B eCommerce and the new Enterprise 2.0 approach. Founded in 1991, Crimson Consulting Group (http://www.crimson-consulting.com) provides marketing strategy and execution services for high technology companies. Clients include Adobe, BEA, Cisco, HP, IBM, Intel, Microsoft, Oracle, SAP, Seagate and Symantec. Crimson’s Interactive Services business unit, augmented by the 2007 acquisition of the professional services division of Specific Impulse Inc., (www.si9.com) has a ten-year history of success on major web initiatives. Crimson Consulting Group has offices in Silicon Valley, San Francisco and Research Triangle Park, North Carolina. Read Crimson’s blog at http://www.achievemarketleadership.com For more information: Maura McNulty Mediahook 650 804-4456 maura_mcnulty@yahoo.com