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Crimson Consulting Group Announces Key Strategic Alliances for Firm's Interactive Services Division

Crimson to Form Alliances with Doremus and Demandware in Creative and Technology Areas

Los Altos, Calif. - October 2, 2007 - Crimson Consulting Group, a marketing strategy and implementation consulting firm, today announced the firm’s Interactive Services division has formed key strategic alliances with Doremus and Demandware.

Business communications specialist Doremus, a wholly-owned subsidiary of the Omnicom Group Inc., will provide distinctive creative and a spectrum of integrated communications through strategic thinking for Crimson Interactive Services projects. The Demandware breakthrough On-Demand eCommerce Platform provides a full range of best-in-class eCommerce capabilities for driving online revenue for Crimson’s clients.

According to Crimson Partner Karen O’Brien, “In our goal to offer complete Interactive Services solutions, Crimson considers Doremus a leader in communications strategy, creativity and integration, and Demandware a true eCommerce pioneer helping to drive the online industry forward. We’ve partnered with both firms on major interactive and web design projects with excellent results, and look forward to continuing these relationships for the benefit of our clients.”

Founded in 1991, Crimson Consulting Group (www.crimson-consulting.com) provides marketing strategy and execution services for high technology companies. Clients include Adobe, BEA, Cisco, HP, IBM, Intel, Microsoft, Oracle, SAP, Seagate and Symantec.

Crimson’s Interactive Services business unit, augmented by the 2007 acquisition of the professional services division of Specific Impulse Inc., (www.si9.com) has a ten-year history of success on major web initiatives. Crimson Consulting Group has offices in Silicon Valley, San Francisco and Research Triangle Park, North Carolina.


For more information:

Maura McNulty
Mediahook
650 804-4456
maura_mcnulty@yahoo.com

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